George Amadala
15+ years in finance & insurance product management · Director, Quratic
Former Product Lead, JPMorgan Asset Management, AIA & AXA
About
George spent 15+ years building financial and insurance products at JPMorgan, AIA, and AXA — from asset management institutional data platforms to digital insurance in Asia-Pacific markets. He founded Quratic to give marketing teams the same measurement rigor finance applies to risk and compliance, applied to AI search visibility.
Background
Led data products for institutional clients at JPMorgan Asset Management; built digital insurance and enterprise platforms at AIA and AXA across Asia.
Why AI visibility
When we were evaluating AI tools inside global banks and insurers, the question of whether AI actually surfaced our brand never came up in vendor demos or procurement — yet buyers were already asking ChatGPT. Quratic exists to close that measurement gap.
Articles by this author
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July 15, 2026
ChatGPT ads vs shopping cards: what marketers should track in AI answersChatGPT is showing sponsored ads inside answers — separate from shopping cards. Here is what they are, how they differ from Google paid ads, and how to measure them with market-local collection.
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July 11, 2026
Why we built Quratic Content Studio — and how it keeps content SEO, AEO, and GEO readyWhy Quratic added Content Studio, how it closes the loop from tracked gaps to published pages, and how it keeps content SEO, AEO, and GEO ready without an autonomous agent publishing unattended.
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July 5, 2026
What are AI product mentions? How to track shopping cards from ChatGPT and Google AI Overviews in AsiaAI product mentions are the product cards inside ChatGPT and Google AI Overviews — titles, prices, sellers, and links. Here is how to track them in Asian markets, with or without a product catalog.
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June 29, 2026
Digital PR in 2026: how to choose placements when nofollow, dofollow, and AI citations all matterDigital PR earns the third-party mentions AI and Google trust — but not every placement is worth the pitch. Learn how to choose outlets, when nofollow beats dofollow, and when to skip PR entirely.
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June 21, 2026
What is query fan-out? The hidden searches behind every AI answer — and why Asian brands should track themQuery fan-out is when AI platforms decompose one prompt into multiple internal sub-queries before answering. Learn what it does, which models use it, and how to turn fan-out data into a content roadmap.
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June 18, 2026
Should you trust AI visibility scores? What every platform measures — and what none of them tell youAI visibility scores are useful for trends inside one system — not as absolute truth across tools. Here is the measurement stack behind every score, and how to trust yours.
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June 16, 2026
What to actually do to improve your AEO/GEO standing — a practical playbookBuild a 20–30 prompt library, log weekly across ChatGPT, Perplexity, and Gemini, and know what to fix. Free spreadsheet method plus benchmarks and industry templates.
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June 14, 2026
Rank #3 on Google but lose the SERP: why organic position is no longer enoughA top-three organic rank no longer guarantees SERP visibility. AI Overviews, paid slots, and forum blocks can put competitors ahead — even when you outrank them.
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June 13, 2026
The split-screen SERP report: how to read Google rank and AI visibility togetherOrganic rank, AI Overview ownership, and AI answer mentions tell different stories. Here is a framework for reading all three — and deciding what to fix first.
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June 12, 2026
AI bots now account for a quarter of web traffic. What should marketers do?GPTBot, ClaudeBot, and PerplexityBot are crawling sites at unprecedented scale. Here is how to read the traffic, learn from it, or block it without breaking AI visibility.
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June 11, 2026
Marketing budgets are flat. Here is where AI visibility tools earn their place.Gartner finds 56% of CMOs lack budget for their 2026 strategy. AI visibility monitoring replaces manual checks and misallocated spend — if you pick the right tool.
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June 10, 2026
Siri AI is a new search surface. Here is what Asian brands need to know.Apple's WWDC 2026 Siri AI announcement creates a new brand visibility channel. Here is how it retrieves web answers, when it lands in Asia, and how to prepare.
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June 9, 2026
Why your brand is invisible in Perplexity even when you rank #1 on GoogleRanking at the top of Google does not guarantee a Perplexity citation. Here is why the two engines diverge — and what you can do to close the gap.
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June 8, 2026
Which search engines do Singapore citizens use in 2026?Google still dominates, but Bing, DuckDuckGo, and AI chatbots are carving out niches. Here's what the latest data says about how Singaporeans search.
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June 6, 2026
Quratic vs Profound vs Peec vs Otterly: choosing an AI visibility tool for AsiaA buyer's guide to AI visibility platforms for marketing teams in Asia-Pacific — collection method, markets, and pricing compared.
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June 5, 2026
How to track your brand in ChatGPT, Perplexity, Google AI Overviews & Google AI ModeA practical playbook for monitoring brand mentions across the AI platforms Asian buyers use most.
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June 3, 2026
Share of voice in AI answers: the metric replacing keyword rankingsKeyword rankings do not show whether AI recommends your brand. Share of voice in AI answers does. Here is how to measure and improve it.
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June 1, 2026
Why AI search results differ by country — and what that means in AsiaChatGPT and Perplexity answers change by location. See how Singapore, Japan, and Korea differ — and why your GEO strategy must be country-specific.
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May 29, 2026
API vs browser collection: why how you measure AI visibility changes the answerVendor APIs and real browser sessions produce different AI visibility data. Here is why collection method matters for marketers in Asia.
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May 22, 2026
Generative Engine Optimization (GEO): the complete guide for Asian brandsGEO is how brands get mentioned in AI answers. This guide covers strategy, metrics, and execution for marketing teams in Southeast and East Asia.
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May 15, 2026
Why AI search visibility matters in Southeast AsiaSearch is shifting from blue links to AI answers. Here's what marketing teams in Asia need to know.