How is share of voice calculated?

Share of voice is the percentage of AI answers that mention your brand versus all tracked brands (yours plus competitors) for the same prompts, models, and markets.

Can I compare share of voice by market?

Yes. Because each prompt is assigned to a specific market with local IP collection, share of voice comparisons reflect competitive dynamics in that country — not a global average.

How many competitors can I track?

Up to 10 competitors per project on most plans, and more on Agency tiers. You can adjust your competitor set at any time as your market evolves.

Is the comparison fair across brands?

Yes. Every brand is measured on the same prompts, the same models, the same schedule, and the same local IPs, so share of voice reflects a genuine like-for-like comparison.

Platform capabilities / Share of voice

Share of voice

Compare how often AI names your brand versus tracked competitors for the same prompts.

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The problem

A rising visibility rate feels good until you learn a competitor is mentioned twice as often, higher in the answer, and on every model you are missing. Visibility in isolation has no context. The question leadership actually asks is "are we winning or losing in AI answers versus the brands we compete with?" — and most teams cannot answer it.

How Quratic helps

Quratic calculates share of voice across your tracked prompts, models, and markets, comparing your brand against up to 10 competitors per project. See who owns each prompt, how the split shifts over time, and exactly where rivals are pulling ahead — by model and by country — so you can target the prompts and markets where the gap is widest.

What you get

Visibility in competitive context

See your mention rate as a share of the whole category, so a number becomes a position you can defend or attack.
Find the prompts you are losing

Surface the exact questions where competitors are named and you are not — the highest-leverage place to invest.
Track momentum over time

Watch share shift week over week so you can prove progress and catch a competitor’s surge before it compounds.

How it works

1

Add your competitors

List the brands you compete with in each project — Quratic tracks them on the same prompts, models, and markets as you.
2

Measure on identical conditions

Every brand is scored under the same prompts, schedule, and local IPs, so the comparison is genuinely like-for-like.
3

Compare and prioritise

See the share split per prompt, model, and market, then act on the gaps where rivals lead.

Why it matters in Asia

Your competitive set changes by country. The brand that dominates AI answers in Singapore may not even appear in Korea, where local players win. Because Quratic measures share of voice market by market on local IPs, you see the real competitive picture in each country — not a blended global ranking that hides where you are actually vulnerable.

Related terms

Related capabilities

AI visibility tracking Query fan-out AI citation intelligence Sentiment tracking

Frequently asked questions

How is share of voice calculated?: Share of voice is the percentage of AI answers that mention your brand versus all tracked brands (yours plus competitors) for the same prompts, models, and markets.
Can I compare share of voice by market?: Yes. Because each prompt is assigned to a specific market with local IP collection, share of voice comparisons reflect competitive dynamics in that country — not a global average.
How many competitors can I track?: Up to 10 competitors per project on most plans, and more on Agency tiers. You can adjust your competitor set at any time as your market evolves.
Is the comparison fair across brands?: Yes. Every brand is measured on the same prompts, the same models, the same schedule, and the same local IPs, so share of voice reflects a genuine like-for-like comparison.

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Create an account and start tracking how AI platforms mention your brand across Asia.