AI product mentions
Updated July 5, 2026 · Reviewed by the Quratic editorial team
Definition
AI product mentions are structured product cards extracted from shopping-style AI answers — titles, prices, sellers, and links surfaced by ChatGPT shopping UI or Google AI Overviews product carousels. They show which SKUs and brands AI recommends before a buyer clicks through, independent of whether your brand was named in prose.
Structured cards, not just prose
When a buyer asks for running shoes or headphones, answer engines may return shopping cards alongside text — product title, price string, seller, and sometimes a destination URL. These cards are a separate signal from brand name-drops in the paragraph. A competitor can dominate the carousel while your brand is never spoken aloud, or vice versa.
Quratic extracts these cards during normal prompt collection from ChatGPT shopping UI and Google AI Overviews product modules. Every workspace sees them on the Products dashboard — no product catalog upload required.
Why product mentions differ from brand visibility
Classic share of voice counts whether AI names your brand. Product mentions count whether AI recommends a purchasable item — yours or a marketplace listing. For e-commerce and DTC in Southeast Asia, where Shopee, Lazada, and Tokopedia listings often appear in cards, this is closer to shelf placement than to citation rate.
Cards also vary by market and IP. A Singapore prompt collected on a local residential IP may surface iRUN or Shopee sellers; the same English prompt from a US datacenter API will not reproduce that carousel.
Optional catalog matching
Uploading a product catalog is optional. Without it, you still see every extracted card. With it, Quratic matches cards to your SKUs by URL, marketplace link, or fuzzy title — scoped to the same market as the prompt run. Matching applies to new collections only; it does not require backfilling historical runs.
Example
A brand tracks “best wireless headphones Singapore.” ChatGPT returns four shopping cards — Sony, Bose, Apple, and a Shopee third-party seller — but never says the brand name in prose. Product mentions capture all four; catalog matching labels the Sony row with the brand’s SG SKU and counts it toward “your brand products.”