Quratic vs Profound vs Peec vs Otterly: choosing an AI visibility tool for Asia
· Updated July 10, 2026 · 4 min read
Former Product Lead, JPMorgan Asset Management, AIA & AXA
A buyer's guide to AI visibility platforms for marketing teams in Asia-Pacific — collection method, markets, and pricing compared.
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If your buyers are in Asia-Pacific, the most important factor in choosing an AI visibility tool is collection geography — not dashboard aesthetics. When we were evaluating vendors inside large insurers, nobody demoed whether ChatGPT or Perplexity would actually mention our brand — that gap is exactly what we built Quratic to measure. Profound, Peec, and Otterly are strong global options; Quratic is built for country-level browser collection across Singapore, Japan, Korea, Malaysia, Indonesia, Hong Kong, Taiwan, Thailand, and Australia.
This guide compares the four platforms on the dimensions that matter for Asia-Pacific marketing teams.
Quick answer: which tool fits your team?
| Your situation | Best fit |
|---|---|
| Asia-Pacific markets are core revenue | Quratic — local IP collection in 9 markets |
| Global enterprise, US/EU HQ | Profound — broad monitoring, enterprise sales |
| Premium action-oriented GEO | AthenaHQ — content agents, revenue attribution |
| US/EU prompt workflow pioneer | Peec — established visibility workflow |
| Small team, quick US/EU brand checks | Otterly — affordable entry point |
| Traditional SEO, not AI answers | Ahrefs — not an AI visibility replacement (compare) |
Comparison at a glance
| Dimension | Quratic | Profound | Peec | AthenaHQ | Otterly |
|---|---|---|---|---|---|
| Asia-Pacific market focus | 9 markets built in | Global | Multi-country; EU infra | Global | Global |
| Collection method | Browser + residential IP | Browser UI + geo proxies | Browser UI scraping | Not published | API-style |
| Country per prompt | Yes | Varies | Yes | Regional | Limited |
| AI models | 6–7 incl. AI Mode + Overviews | Up to 10+ (Enterprise) | Major; some geo-limited | 8+ LLMs | 4 major |
| Sentiment | Yes | Yes | Yes | Yes | Limited |
| Citations | By model and country | Yes | In workflow | ACE (Enterprise) | Basic |
| Agency multi-client | Up to 10 projects | Enterprise | Team tiers | Unlimited seats | Team plans |
| Starting price | Free trial; from $49/mo | From $99/mo | From $95/mo | From $295/mo | ~$29/mo |
When to choose Quratic
Choose Quratic if:
- You sell in Singapore, Japan, Korea, or neighbouring markets
- You report AI visibility to local leadership or agency clients who expect accurate country data
- Perplexity and Google AI Mode matter in your category (live web citations)
- You need browser-based collection, not API snapshots — see our methodology
- You run an agency managing multiple Asia-Pacific brands
Quratic vs Profound · Quratic vs Peec · Quratic vs AthenaHQ · Quratic vs Otterly
Before you buy, use our vendor collection checklist in demos.
When to choose Profound
Choose Profound if:
- Your HQ is US or EU and Asia is a secondary market
- You need enterprise-grade global contracts and support
- Local IP depth per Asian country is not a reporting requirement
Profound and Quratic both track AI visibility — the difference is geographic fidelity in Asia.
When to choose Peec
Choose Peec if:
- Your team is US/EU-centric and already uses Peec’s workflow
- You want a mature prompt-based visibility process with established playbooks
- Asian country collection is not yet a priority
Quratic follows a similar prompt → competitor → citation workflow, optimized for Asian IP collection.
When to choose Otterly
Choose Otterly if:
- You are experimenting with AI visibility on a small budget
- Your market is primarily US or EU
- You need simple brand mention alerts, not country-granular SOV reporting
Upgrade to a Asia-focused platform when local accuracy becomes a reporting requirement.
The collection method question
Before you buy any tool, ask:
“If I run the same prompt from Singapore and from a US datacenter, will I get the same answer?”
If the vendor cannot collect from local residential IPs per country, your Asian SOV numbers are approximate at best.
This is the core difference between Quratic and API-first tools. Read: API vs browser collection.
FAQ
Can I use two tools at once?
Some enterprise teams use a global tool for HQ reporting and a regional tool for Asia. Ensure you do not mix metrics in the same chart — collection methods differ.
What about Ahrefs or Semrush?
SEO suites are not AI answer monitors. Use them for rankings and keywords; use a dedicated platform for GEO.
How do I trial before committing?
Quratic offers a free trial with no credit card. Run 5 prompts in your primary market and compare results against a manual browser check from that country.